Very rarely do we see divisions within a brand collaborate, let alone have two different sports colliding. Nike Basketball and Nike Football did just that for Ohio State University today as they face off in a huge rivalry game against the University of Michigan.
Meet the Nike LeBron 10 Soldier cleat. For the first time ever King James has one of his signature sneakers rebuilt for performance on the gridiron. Not only does this collaboration look good, but it makes sense. LeBron James is a huge supporter of OSU football and it’s also important to mention he was a top recruit as a Football player in high school who earned a scholarship from Urban Meyer as a Sophomore. This is a true collaboration in every sense of the word.
Today, select members of the Buckeye squad will don special versions of the LeBron Solider X “Black Toe” in a pivotal game against Michigan. The shoe has been fitted with a Nike speed plate turning the Soldier into a cleat fit for a champion.